Wednesday, February 14, 2007

Poster: Future Visions (2004)

4-color poster, screen printed by Brian Taylor at Patent Pending Press. Edition of 300, I think.

More ridiculous amounts of text for a poster. Posters are interesting that way, because they really are this active battle between design/art/illustration and advertising. There's a dual purpose to posters - to attract attention and to convey information. Those two aspects sometimes work together, but often butt heads. As a designer, I want less information to convey and more freedom to let the design through. Sometimes there's just too much type to layout pleasingly at the sizes desired. (But perhaps I just need to suck it up.) As a marketing person, you want the opposite, it seems. Or at least a total submission of design to the specific marketing thrust. Of course, there are ways for all of that to live together happily. And I suppose that's the way it should be. Sometimes it is difficult, though.

Sometimes I just want to create an art piece and have the client pay for it. The truth comes out.

I forget where the compass rose image came from. The spacemen came from a cover illustration on some 1950s edition of War Against the Rull by A.E. Van Vogt. The clouds came from the endpapers of an old 1930s almanac. Type in various weights of Univers.